Written By Amanda Lisk
Photography By Melissa Hebert
It’s another busy day at the Wilmington Dermatology Center, the practice of Dr. Rosalyn George and her dermatology, cosmetic and clinical research team.
Dr. George opened WDC in 2008 to provide both medical and cosmetic dermatology with a focus on bringing in the latest treatments and technologies often only found in larger cities. Her focus on cosmetic results were a natural progression from being an expert on all things skin-related. Today, Dr. George is a trainer for cutting-edge aesthetic treatments such as Botox and fillers and actively participates on advisory boards and clinical trials related to next-generation treatments.
“I think the unique thing about us is our ability to layer the treatments. Anybody can just go in and do one thing or the other, but to know how to get people that global improvement by the right combination of the treatments we offer is probably what makes us unique,” says Dr. George.
Dr. George and her experienced staff see a mix of both difficult to treat dermatology cases and individuals looking for expertise on how to look and feel younger. WDC has been voted the top dermatology practice and top cosmetic practice in numerous publications. They are also the number one Botox dermatology office in all of North Carolina and ranked in the top 1% in the nation for cosmetic treatment volume.
Moreover, Dr. George’s ability to create a natural look for patients is what fuels her following. Review sites are flooded with patient accolades who say Dr. George knows how to point and shoot like no other.
She smiles and explains.
“It’s just the experience of learning how to do that and listening to the patient and looking at them. I have to see my patients move, I have to see them animate, I want to see them talking for a little while … there are all these little nuances to facial anatomy. It’s not cookie-cutter; you need to tailor the injections to that person,” explains Dr. George.
Whether medical or cosmetic, it is abundantly clear dermatology truly brings Dr. George joy.
As a chief investigator for clinical research, she’s the first to find out about new products and treatments in the works, because she’s the one conducting the trials.
Here to break down how treatments work and the inside scoop on game-changing advancements is national trainer, contributor to scientific publications, wife and mom—Dr. Rosalyn George.
“It’s amazing in 10 years how much things have changed and how many new developments are on the horizon. It’s a very exciting time in my field,” says Dr. George.
FDA approved since 1989, Botox ® is an injectable wrinkle muscle relaxer, specifically designed to smooth what Dr. George calls “dynamic wrinkles” or wrinkles that move: eye wrinkles and forehead lines. Dr. George also uses Botox for the neck and chin. Botox is cost effective, and the results are instant and last several months.
“I have to say Botox is the biggest bang for your buck. There’s a lot of evidence now on the preventative use of Botox, so people really don’t get wrinkles, versus waiting until you have a lot of wrinkles and then treating,” says Dr. George.
Many new Botox-like products are available today, all of which Dr. George likes and uses, such as Dysport and Jeuveau, referred to as Newtox. It is important, however, to make sure those who treat have experience in facial anatomy, advanced techniques and the ability to correct if necessary.
“Because people’s faces change, their musculature changes almost every time you inject. One side might be stronger than the other, so you might need to add an extra unit here or there to get the best result. There’s some art to it,” says Dr. George.
Fillers do what Botox can’t; they add volume back to the face. While Botox fills wrinkles around the eyes and upper face, fillers are gels injected to the mid and lower face for enhancement.
“What’s happening in the aging face is that we’re losing collagen. We lose bone just like we lose bone in other parts of our body, and we lose fat in our faces. We really have to re-create structure; everything is not just filling a line,” explains Dr. George.
Dermal fillers plump and lift, from cheeks to lips to providing jawline definition. Voluma, Instalift, Vollure, Juvederm, Restylane Refyne/Defyne and Bellafill are just some of the dermal fillers offered at the WDC. Fillers are slightly more expensive than Botox but last longer—up to five years depending on the type.
For a more aggressive lifting and tightening, it’s time to bring in an energy-based device. There are various types at the WDC: Lasers such as Fraxel and Pico, Radio frequency devices such as INFINI Genius and Ultrasound devices used for Ultherapy.
WDC is the very first in Wilmington to offer the INFINI Genius, which combines radio frequency and micro-needling technology to lift and tighten the face. The Fraxel® Dual laser addresses wrinkles, pigmentation from the sun, acne and scarring. WDC was the first to pioneer Ulthera in Wilmington and has been a consistent top provider. Ultherapy provides a non-invasive lift using ultrasound energy to strengthen collagen just under the skin.
Platelet-rich plasma is a game changer. The WDC is already offering Platelet Rich Plasma (PRP) treatments to promote hair growth, and it can be paired with other treatments like Fraxel and Infini to promote more collagen. PRP treatments use a small amount of one’s own blood; platelets are separated in a centrifuge and then re-injected into the injured areas, releasing growth factors that promote natural tissue healing.
“Combining platelet-rich plasma with energy-based devices tends to enhance outcomes,” says Dr. George. “So, that’s the next frontier—having these natural products that you might even harvest from someone’s own body to help regenerate their skin and underlying tissues,” she explains.
This fall, WDC launches another game-changing treatment for the body called CoolTone. CoolTone is a brand new treatment that will be exclusively offered at the WDC starting this fall to strengthen and tone the muscles in the abdomen and buttocks. The WDC is already number one in the entire state for CoolSculpting and offers the fastest hair removal treatment and the most advanced tattoo removal treatment.
WDC is a local and nationwide leader in innovative treatments for full face rejuvenation; the perfect combination of treatments with the Dr. George touch.
“The most rewarding patients I help are people who maybe have had accidents or traumas in their younger years, like car accidents, and as they age their face is pretty asymmetrical. Being able to balance that out for them and give them the confidence to feel like themselves is a huge deal for me,” says Dr. George.
“I don’t think there is anything wrong with wanting to look your best. We put on mascara, we get our hair done—taking care of our skin is no different.”